Blair Setford

Blair Setford

VP, Product Management


As VP, Product Management, Blair oversees the positioning of the for IPC’s dealer managed investment solutions. Among Blair’s responsibilities is working with the Portfolio Solutions Group as well as the Investment Management Research team to ensure the product line-up provides a full range of investment solutions and that our business development teams, IPC advisors and our investors understand what is happening in their investments. Blair and his team members meet regularly with our investment specialists to stay current with their updated positioning. He is a member of various strategic committees at IPC.


Blair joined IPC in June 2017. He brings more than 25 years of experience in the Financial Services industry, holding positions with increasing responsibility in product marketing, product management and product development at some of Canada’s largest fund companies, contributing to overall growth and helping to develop several innovative and industry-leading investment solutions.

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